M&C Saatchi Press Release

Wednesday 9th April sees the launch of a new campaign to promote Ladbrokes online casino.

The ads tap into the emotional thrill of playing online Casino games.

The creative is the first in a series of stories which show insatiable thrill seekers whose quest for the ultimate thrill sees them pushing things too far .

Shot in documentary style, ‘Climb’ sees local mountain man Nolbert Fernandez, recount the ill fated story of his good friend Pedro - a prime example of someone who can’t ‘quench his thrill buds’. We see Pedro go to ridiculous and fantastical lengths in his search for thrills, when really he should have just gone to Ladbrokescasino.com…

• Copywriter: Dan McCormack/Luke Boggins
• Art director: Dan McCormack/Luke Boggins
• TV Production Company: Knucklehead
• Directors: Zak & Dan
• Editor: David Webb – Final Cut
• Post Production: MPC

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